A Consumers' Republic: The Politics of Mass Consumption in by Lizabeth Cohen

By Lizabeth Cohen

during this sign paintings of background, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen exhibits how the pursuit of prosperity after international warfare II fueled our pervasive patron mentality and remodeled American life.

Trumpeted as a method to advertise the overall welfare, mass intake fast outgrew its fiscal pursuits and have become synonymous with patriotism, social equality, and the yankee Dream. fabric items got here to include the promise of the USA, and the facility of shoppers to buy every little thing from vacuum cleaners to convertibles gave upward thrust to the ability of electorate to buy political impact and influence social swap. but regardless of indisputable successes and unheard of affluence, mass intake additionally fostered monetary inequality and the fracturing of society alongside gender, type, and racial traces. In charting the advanced legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential book.

From the alternate Paperback edition.

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